Joel Henry Williams
Portfolio    
2024-2026
← WorkSanctuary self initiatedThe pressure of city life often leaves young people feeling disconnected and burnt out. The challenge was to create a brand for a community garden that functions as more than just a green space; it needed to feel like a sanctum from the pace of modern life.

Sanctuary is a community garden and ‘sacred space’ inspired by the historical sanctuary stones that once marked boundaries of refuge. Drawing on this heritage, the brand identity positions the garden as a modern asylum where individuals are safe from the pressures of the outside world. It invites city-dwellers to reclaim their time, get their hands dirty, and find peace.

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