Joel Henry Williams
Portfolio    
2024-2026
← Workskiva self initiatedThe non-alcoholic market is synonymous with wellness and ‘quiet nights in’, so the challenge was to shatter the stigma that sobriety is boring and create a brand for those who want to be the life of the party—minus the hangover.

skiva is an alcohol-free drink company built on being bold and unashamed. The aim was to create a product that could be easily spotted in a crowded room. By incorporating movement, animal print, and clashing colours; the visual identity reflects the energy of its audience: proudly-sober party animals.

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